Practice Prize Paper —Uncovering...

Marketing Science 2011 / 07 Vol. 30; Iss. 4

Practice Prize Paper —Uncovering Implicit Consumer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities' Variable Annuity Sales

Kumar, V., Shah, Denish
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
30
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1100.0610
Date:
July, 2011
File:
PDF, 250 KB
english, 2011
Conversion to is in progress
Conversion to is failed