Uninformative Advertising as an Invitation to Search

Marketing Science 2011 / 07 Vol. 30; Iss. 4

Uninformative Advertising as an Invitation to Search

Mayzlin, Dina, Shin, Jiwoong
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
30
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1110.0651
Date:
July, 2011
File:
PDF, 365 KB
english, 2011
Conversion to is in progress
Conversion to is failed