Growing Two-Sided Networks by Advertising the User Base: A...

Marketing Science 2010 / 09 Vol. 29; Iss. 5

Growing Two-Sided Networks by Advertising the User Base: A Field Experiment

Tucker, Catherine, Zhang, Juanjuan
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Volume:
29
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1100.0560
Date:
September, 2010
File:
PDF, 170 KB
english, 2010
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