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Volume 29; Issue 5
Main
Marketing Science
Volume 29; Issue 5
Marketing Science
Volume 29; Issue 5
1
Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation
Wiles, Michael A.
,
Jain, Shailendra P.
,
Mishra, Saurabh
,
Lindsey, Charles
Journal:
Marketing Science
Year:
2010
Language:
english
File:
PDF, 342 KB
Your tags:
english, 2010
2
Positive Effects of Negative Publicity: When Negative Reviews Increase Sales
Berger, Jonah
,
Sorensen, Alan T.
,
Rasmussen, Scott J.
Journal:
Marketing Science
Year:
2010
Language:
english
File:
PDF, 255 KB
Your tags:
english, 2010
3
Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing
Teixeira, Thales S.
,
Wedel, Michel
,
Pieters, Rik
Journal:
Marketing Science
Year:
2010
Language:
english
File:
PDF, 345 KB
Your tags:
english, 2010
4
Growing Two-Sided Networks by Advertising the User Base: A Field Experiment
Tucker, Catherine
,
Zhang, Juanjuan
Journal:
Marketing Science
Year:
2010
Language:
english
File:
PDF, 170 KB
Your tags:
english, 2010
5
Equilibrium Returns Policies in the Presence of Supplier Competition
Bandyopadhyay, Subhajyoti
,
Paul, Anand A.
Journal:
Marketing Science
Year:
2010
Language:
english
File:
PDF, 244 KB
Your tags:
english, 2010
6
An Empirical Analysis of Assortment Similarities Across U.S. Supermarkets
Hwang, Minha
,
Bronnenberg, Bart J.
,
Thomadsen, Raphael
Journal:
Marketing Science
Year:
2010
Language:
english
File:
PDF, 1.74 MB
Your tags:
english, 2010
7
Multicriterion Market Segmentation: A New Model, Implementation, and Evaluation
Liu, Ying
,
Ram, Sudha
,
Lusch, Robert F.
,
Brusco, Michael
Journal:
Marketing Science
Year:
2010
Language:
english
File:
PDF, 378 KB
Your tags:
english, 2010
8
Investigating the Strategic Influence of Customer and Employee Satisfaction on Firm Financial Performance
Dotson, Jeffrey P.
,
Allenby, Greg M.
Journal:
Marketing Science
Year:
2010
Language:
english
File:
PDF, 230 KB
Your tags:
english, 2010
9
Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability
Montoya, Ricardo
,
Netzer, Oded
,
Jedidi, Kamel
Journal:
Marketing Science
Year:
2010
Language:
english
File:
PDF, 257 KB
Your tags:
english, 2010
10
Pricing, Frills, and Customer Ratings
Kuksov, Dmitri
,
Xie, Ying
Journal:
Marketing Science
Year:
2010
Language:
english
File:
PDF, 368 KB
Your tags:
english, 2010
11
The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets
Chintagunta, Pradeep K.
,
Gopinath, Shyam
,
Venkataraman, Sriram
Journal:
Marketing Science
Year:
2010
Language:
english
File:
PDF, 210 KB
Your tags:
english, 2010
12
Focus on Authors
Journal:
Marketing Science
Year:
2010
Language:
english
File:
PDF, 101 KB
Your tags:
english, 2010
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