Multicriterion Market Segmentation: A New Model, Implementation, and Evaluation
Liu, Ying, Ram, Sudha, Lusch, Robert F., Brusco, MichaelVolume:
29
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1100.0565
Date:
September, 2010
File:
PDF, 378 KB
english, 2010