The Use of Framing and Characterization for Magazine...

Journal of Advertising 1988 / 03 Vol. 17; Iss. 1

The Use of Framing and Characterization for Magazine Advertising of Mass-Marketed Products

Shimp, Terence A., Urbany, Joel E., Camlin, Sarah E.
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Volume:
17
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1988.10673100
Date:
March, 1988
File:
PDF, 1.34 MB
english, 1988
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