The Impact of TV Advertising versus Word of Mouth on the Image of Lawyers: A Projective Experiment
Traylor, Mark B., Mathias, Alicia M.Volume:
12
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1983.10672862
Date:
December, 1983
File:
PDF, 864 KB
english, 1983