Rethinking the Role of Television Advertising during Health Crises: A Rhetorical Analysis of the Federal AIDS Campaigns
Bush, Alan J., Boller, Gregory W.Volume:
20
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1991.10673204
Date:
March, 1991
File:
PDF, 1.65 MB
english, 1991