Identifying Brand Image Dimensionality and Measuring the...

Journal of International Marketing 2002 / 06 Vol. 10; Iss. 2

Identifying Brand Image Dimensionality and Measuring the Degree of Brand Globalization: A Cross-National Study

Hsieh, Ming H.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
10
Language:
english
Journal:
Journal of International Marketing
DOI:
10.1509/jimk.10.2.46.19538
Date:
June, 2002
File:
PDF, 105 KB
english, 2002
Conversion to is in progress
Conversion to is failed