The Impact of Comparative Advertising on Levels of Message...

The Impact of Comparative Advertising on Levels of Message Involvement

Muehling, Darrel D., Stoltman, Jeffrey J., Grossbart, Sanford
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Volume:
19
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1990.10673199
Date:
December, 1990
File:
PDF, 1.65 MB
english, 1990
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