Country-of-Origin Effects and Global Brand Trust: A First...

Country-of-Origin Effects and Global Brand Trust: A First Look

Rosenbloom, Alfred, Haefner, James E.
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Volume:
22
Language:
english
Journal:
Journal of Global Marketing
DOI:
10.1080/08911760903022432
Date:
September, 2009
File:
PDF, 111 KB
english, 2009
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