The organizational implications of implementing key account...

Industrial Marketing Management 2015 / 02 Vol. 45

The organizational implications of implementing key account management: A case-based examination

Guenzi, Paolo, Storbacka, Kaj
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Volume:
45
Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2015.02.020
Date:
February, 2015
File:
PDF, 722 KB
english, 2015
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