Advertising Decisions and the Long Run Effects of...

Advertising Decisions and the Long Run Effects of Advertising

Hise, Richard T., Strawser, Robert H.
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Volume:
5
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1976.10672659
Date:
December, 1976
File:
PDF, 848 KB
english, 1976
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