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Sponsorship‐Linked Marketing: The Role of Articulation in Memory
Cornwell, T. Bettina, Humphreys, Michael S., Maguire, Angela M., Weeks, Clinton S., Tellegen, Cassandra L.Volume:
33
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/508436
Date:
December, 2006
File:
PDF, 177 KB
english, 2006