Volume 33; Issue 3

Journal of Consumer Research

Volume 33; Issue 3

1

Dynamic Pricing and Consumer Fairness Perceptions

Haws, Kelly L., Bearden, William O.

Journal:

Journal of Consumer Research

Year:

2006

Language:

english

File:

PDF, 117 KB

english, 2006

2

The Importance and Functional Significance of Affective Cues in Consumer Choice

Darke, Peter R., Chattopadhyay, Amitava, Ashworth, Laurence

Journal:

Journal of Consumer Research

Year:

2006

Language:

english

File:

PDF, 110 KB

english, 2006

3

Now or Never: Effects of Limited Purchase Opportunities on Patterns of Regret over Time

Abendroth, Lisa J., Diehl, Kristin

Journal:

Journal of Consumer Research

Year:

2006

Language:

english

File:

PDF, 140 KB

english, 2006

4

Brand Extensions of Experiential Goods: Movie Sequel Evaluations

Sood, Sanjay, Drèze, Xavier

Journal:

Journal of Consumer Research

Year:

2006

Language:

english

File:

PDF, 137 KB

english, 2006

5

Learning through Virtual Product Experience: The Role of Imagery on True versus False Memories

Schlosser, Ann E.

Journal:

Journal of Consumer Research

Year:

2006

Language:

english

File:

PDF, 116 KB

english, 2006

6

Why It Is So Hard to Predict Our Partner’s Product Preferences: The Effect of Target Familiarity on Prediction Accuracy

Lerouge, Davy, Warlop, Luk

Journal:

Journal of Consumer Research

Year:

2006

Language:

english

File:

PDF, 183 KB

english, 2006

7

The Moderating Effect of Relationship Norm Salience on Consumers’ Loss Aversion

Aggarwal, Pankaj, Zhang, Meng

Journal:

Journal of Consumer Research

Year:

2006

Language:

english

File:

PDF, 175 KB

english, 2006

8

Sponsorship‐Linked Marketing: The Role of Articulation in Memory

Cornwell, T. Bettina, Humphreys, Michael S., Maguire, Angela M., Weeks, Clinton S., Tellegen, Cassandra L.

Journal:

Journal of Consumer Research

Year:

2006

Language:

english

File:

PDF, 177 KB

english, 2006

9

The Price of “Free”‐dom: Consumer Sensitivity to Promotions with Negative Contextual Influences

Chandran, Sucharita, Morwitz, Vicki G.

Journal:

Journal of Consumer Research

Year:

2006

Language:

english

File:

PDF, 118 KB

english, 2006

10

Nation Equity: Incidental Emotions in Country‐of‐Origin Effects

Maheswaran, Durairaj, Chen, Cathy Yi

Journal:

Journal of Consumer Research

Year:

2006

Language:

english

File:

PDF, 56 KB

english, 2006

11

A Cue Alone or a Probe to Think? The Dual Role of Affect in Product Evaluations

Journal:

Journal of Consumer Research

Year:

2006

Language:

english

File:

PDF, 76 KB

english, 2006

12

Spillover Effects: How Consumers Respond to Unexpected Changes in Price and Quality

Journal:

Journal of Consumer Research

Year:

2006

Language:

english

File:

PDF, 91 KB

english, 2006

13

Awards Announcements

Journal:

Journal of Consumer Research

Year:

2006

Language:

english

File:

PDF, 23 KB

english, 2006

14

Articulation Compatibility in Eliciting Price Bids

Journal:

Journal of Consumer Research

Year:

2006

Language:

english

File:

PDF, 94 KB

english, 2006

15

Consistency and Validity Issues in Consumer Judgments

Journal:

Journal of Consumer Research

Year:

2006

Language:

english

File:

PDF, 113 KB

english, 2006