A Model of Sponsorship Effects on the Sponsor's Employees

A Model of Sponsorship Effects on the Sponsor's Employees

Khan, Aila M., Stanton, John
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Volume:
16
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496490903574831
Date:
March, 2010
File:
PDF, 171 KB
english, 2010
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