Viewer Preference Segmentation and Viewing Choice Models...

Journal of Advertising 1992 / 03 Vol. 21; Iss. 1

Viewer Preference Segmentation and Viewing Choice Models for Network Television

Rust, Roland T., Kamakura, Wagner A., Alpert, Mark I.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
21
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1992.10673356
Date:
March, 1992
File:
PDF, 2.05 MB
english, 1992
Conversion to is in progress
Conversion to is failed