Creativity in Advertising: A Janusian Perspective

Journal of Advertising 1986 / 12 Vol. 15; Iss. 4

Creativity in Advertising: A Janusian Perspective

Blasko, Vincent J., Mokwa, Michael P.
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Volume:
15
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1986.10673037
Date:
December, 1986
File:
PDF, 1.71 MB
english, 1986
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