Weekly Variation in Audience Delivery of TV Advertising...

Journal of Advertising 1977 / 12 Vol. 6; Iss. 4

Weekly Variation in Audience Delivery of TV Advertising Schedules

Teel, Jesse E., Durand, Richard M., Bearden, William O.
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Volume:
6
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1977.10672724
Date:
December, 1977
File:
PDF, 985 KB
english, 1977
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