Psychological Processes and Advertising Effects, Alwitt, Linda F. and Andrew A. Mitchell (Eds.). Hillsdale, NJ: Lawrence Erlbaum Associates, Publishers, 1985. 305 Pp. $29.95
Bowen, LawrenceVolume:
15
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1986.10673019
Date:
October, 1986
File:
PDF, 205 KB
english, 1986