The Availability and Quality of Television Viewing Data: A...

The Availability and Quality of Television Viewing Data: A Response

Rust, Roland T., Leone, Robert P., Zimmer, Mary R.
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Volume:
15
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1986.10673041
Date:
December, 1986
File:
PDF, 380 KB
english, 1986
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