The Role of Consumer Involvement in Determining Cognitive...

Journal of Advertising 1991 / 03 Vol. 20; Iss. 1

The Role of Consumer Involvement in Determining Cognitive Response to Broadcast Advertising

Buchholz, Laura M., Smith, Robert E.
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Volume:
20
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1991.10673202
Date:
March, 1991
File:
PDF, 2.25 MB
english, 1991
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