Promotional Perspectives of Reference Group Influence:...

Journal of Advertising 1978 / 06 Vol. 7; Iss. 2

Promotional Perspectives of Reference Group Influence: Advertising Implications

Lessig, V. Parker, Park, C. Whan
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Volume:
7
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1978.10673220
Date:
June, 1978
File:
PDF, 1.12 MB
english, 1978
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