Context Effects on Recall and Recognition of Magazine...

Journal of Advertising 1992 / 09 Vol. 21; Iss. 3

Context Effects on Recall and Recognition of Magazine Advertisements

Norris, Claire E., Colman, Andrew M.
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Volume:
21
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1992.10673374
Date:
September, 1992
File:
PDF, 1.52 MB
english, 1992
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