Licensing a sports brand: effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions
Kwak, Dae Hee, Kwon, Youngbum, Lim, ChoonghoonVolume:
24
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-05-2014-0579
Date:
May, 2015
File:
PDF, 456 KB
english, 2015