The Differential Effects of within-Brand and between-Brand...

Journal of Advertising 1990 / 06 Vol. 19; Iss. 2

The Differential Effects of within-Brand and between-Brand Processing on the Recall and Recognition of Television Commercials

Kent, Robert J., Machleit, Karen A.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
19
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1990.10673182
Date:
June, 1990
File:
PDF, 1.76 MB
english, 1990
Conversion to is in progress
Conversion to is failed