The Communications—Effectiveness of Comparative Advertising...

The Communications—Effectiveness of Comparative Advertising for a New Brand on Users of the Dominant Brand

Murpmy, Jonn N., Amundsen, Mary S.
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Volume:
10
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1981.10672751
Date:
March, 1981
File:
PDF, 1.71 MB
english, 1981
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