The MDPS method of message theme development: a new tool...

Journal of Consumer Marketing 2003 / 09 Vol. 20; Iss. 5

The MDPS method of message theme development: a new tool for managers

Mowen, John C., Harris, Eric G.
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Volume:
20
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363760310489661
Date:
September, 2003
File:
PDF, 290 KB
english, 2003
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