Note—A Brand Switching Model with Implications for...

Marketing Science 1989 / 02 Vol. 8; Iss. 1

Note—A Brand Switching Model with Implications for Marketing Strategies

Colombo, Richard A., Morrison, Donald G.
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Volume:
8
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.8.1.89
Date:
February, 1989
File:
PDF, 676 KB
english, 1989
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