Volume 8; Issue 1

Marketing Science

Volume 8; Issue 1
1

Note—A Brand Switching Model with Implications for Marketing Strategies

Colombo, Richard A., Morrison, Donald G.
Journal:
Marketing Science
Year:
1989
Language:
english
File:
PDF, 676 KB
english, 1989
2

Advertising Experiments at the Campbell Soup Company

Eastlack, Joseph O., Rao, Ambar G.
Journal:
Marketing Science
Year:
1989
Language:
english
File:
PDF, 1.01 MB
english, 1989
3

Optimal Entry Timing for a Product Line Extension

Wilson, Lynn O., Norton, John A.
Journal:
Marketing Science
Year:
1989
Language:
english
File:
PDF, 1.06 MB
english, 1989
4

Durable Goods and Product Obsolescence

Levinthal, Daniel A., Purohit, Devavrat
Journal:
Marketing Science
Year:
1989
Language:
english
File:
PDF, 1.53 MB
english, 1989
5

Relaxing the Loyalty Condition in the Colombo/Morrison Model

Robert F. Bordley
Journal:
Marketing Science
Year:
1989
Language:
english
File:
PDF, 158 KB
english, 1989
6

Back Matter

Journal:
Marketing Science
Year:
1989
Language:
english
File:
PDF, 379 KB
english, 1989
7

Durable Goods and Product Obsolescence

Daniel A. Levinthal and Devavrat Purohit
Journal:
Marketing Science
Year:
1989
Language:
english
File:
PDF, 545 KB
english, 1989
8

Commentary on "A Brand Switching Model with Implications for Marketing Strategies"

Jerome D. Greene
Journal:
Marketing Science
Year:
1989
Language:
english
File:
PDF, 168 KB
english, 1989
9

Commentary on "Advertising Experiments at the Campbell Soup Company"

Malcolm A. McNiven
Journal:
Marketing Science
Year:
1989
Language:
english
File:
PDF, 162 KB
english, 1989
11

A Brand Switching Model with Implications for Marketing Strategies

Richard A. Colombo and Donald G. Morrison
Journal:
Marketing Science
Year:
1989
Language:
english
File:
PDF, 396 KB
english, 1989
12

Note—Relaxing the Loyalty Condition in the Colombo/Morrison Model

Bordley, Robert F.
Journal:
Marketing Science
Year:
1989
Language:
english
File:
PDF, 255 KB
english, 1989
13

Advertising Experiments at the Campbell Soup Company

Joseph O. Eastlack Jr. and Ambar G. Rao
Journal:
Marketing Science
Year:
1989
Language:
english
File:
PDF, 521 KB
english, 1989
15

Reply: [Relaxing the Loyalty Condition in the Colombo/Morrison Model]

Richard A. Colombo and Donald G. Morrison
Journal:
Marketing Science
Year:
1989
Language:
english
File:
PDF, 145 KB
english, 1989
16

Front Matter

Journal:
Marketing Science
Year:
1989
Language:
english
File:
PDF, 502 KB
english, 1989
17

Commentary on “A Brand Switching Model with Implications for Marketing Strategies”

Greene, Jerome D.
Journal:
Marketing Science
Year:
1989
Language:
english
File:
PDF, 140 KB
english, 1989
18

Reply

Colombo, Richard A., Morrison, Donald G.
Journal:
Marketing Science
Year:
1989
Language:
english
File:
PDF, 97 KB
english, 1989
20

Commentary on “Advertising Experiments at the Campbell Soup Company”

McNiven, Malcolm A.
Journal:
Marketing Science
Year:
1989
Language:
english
File:
PDF, 153 KB
english, 1989
21

Reply

Eastlack, Joseph O., Rao, Ambar G.
Journal:
Marketing Science
Year:
1989
Language:
english
File:
PDF, 134 KB
english, 1989
23

Reply: [Advertising Experiments at the Campbell Soup Company]

Joseph O. Eastlack, Jr and Ambar G. Rao
Journal:
Marketing Science
Year:
1989
Language:
english
File:
PDF, 163 KB
english, 1989
25

Optimal Entry Timing for a Product Line Extension

Lynn O. Wilson and John A. Norton
Journal:
Marketing Science
Year:
1989
Language:
english
File:
PDF, 568 KB
english, 1989