Children's Age, Intelligence and Sex as Variables Mediating...

Children's Age, Intelligence and Sex as Variables Mediating Reactions to TV Commercials: Repetition and Content Complexity Implications for Advertisers

Hendon, Donald W., McGann, Anthony F., Hendon, Brenda L.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
7
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1978.10673231
Date:
October, 1978
File:
PDF, 1.34 MB
english, 1978
Conversion to is in progress
Conversion to is failed