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Children's Age, Intelligence and Sex as Variables Mediating Reactions to TV Commercials: Repetition and Content Complexity Implications for Advertisers
Hendon, Donald W., McGann, Anthony F., Hendon, Brenda L.Volume:
7
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1978.10673231
Date:
October, 1978
File:
PDF, 1.34 MB
english, 1978