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An Examination of Three Multidimensional Profiles for Assessing Consumer Reactions to Advertisements
Zinkhan, George M., Burton, ScotVolume:
18
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1989.10673162
Date:
December, 1989
File:
PDF, 1.26 MB
english, 1989