Characteristics of the Opinion Leader: A New Dimension

Characteristics of the Opinion Leader: A New Dimension

Chan, Kenny K., Misra, Shekhar
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Volume:
19
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1990.10673192
Date:
October, 1990
File:
PDF, 1.28 MB
english, 1990
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