Perspectives on Media Effects. Bryant, Jennings and Dolf Zillman (Eds). Hillsdale, N.J. Erlbaum, 1986. 358 Pp. $39.95
Schweitzer, John C.Volume:
16
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1987.10673085
Date:
October, 1987
File:
PDF, 199 KB
english, 1987