Retail Services Advertising: The Effects of Appeal, Medium,...

Journal of Advertising 1995 / 03 Vol. 24; Iss. 1

Retail Services Advertising: The Effects of Appeal, Medium, and Service

Stafford, Marla Royne, Day, Ellen
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Volume:
24
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1995.10673468
Date:
March, 1995
File:
PDF, 1.98 MB
english, 1995
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