Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness
Ohanian, RoobinaVolume:
19
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1990.10673191
Date:
October, 1990
File:
PDF, 2.01 MB
english, 1990