Performance Regimes and Marketing Policy Shifts

Performance Regimes and Marketing Policy Shifts

Pauwels, Koen, Hanssens, Dominique M.
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Volume:
26
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1060.0267
Date:
May, 2007
File:
PDF, 309 KB
english, 2007
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