Volume 26; Issue 3

Marketing Science

Volume 26; Issue 3
4

Adaptive Idea Screening Using Consumers

Toubia, Olivier, Florès, Laurent
Journal:
Marketing Science
Year:
2007
Language:
english
File:
PDF, 2.84 MB
english, 2007
6

Performance Regimes and Marketing Policy Shifts

Pauwels, Koen, Hanssens, Dominique M.
Journal:
Marketing Science
Year:
2007
Language:
english
File:
PDF, 309 KB
english, 2007
7

New Product Diffusion with Influentials and Imitators

Van den Bulte, Christophe, Joshi, Yogesh V.
Journal:
Marketing Science
Year:
2007
Language:
english
File:
PDF, 466 KB
english, 2007
8

Representation and Inference of Lexicographic Preference Models and Their Variants

Kohli, Rajeev, Jedidi, Kamel
Journal:
Marketing Science
Year:
2007
Language:
english
File:
PDF, 290 KB
english, 2007
9

New Product Diffusion with Influentials and Imitators

Christophe Van den Bulte and Yogesh V. Joshi
Journal:
Marketing Science
Year:
2007
Language:
english
File:
PDF, 4.82 MB
english, 2007
10

Deconstructing Each Item's Category Contribution

Kirthi Kalyanam, Sharad Borle and Peter Boatwright
Journal:
Marketing Science
Year:
2007
Language:
english
File:
PDF, 3.59 MB
english, 2007
11

Performance Regimes and Marketing Policy Shifts

Koen Pauwels and Dominique M. Hanssens
Journal:
Marketing Science
Year:
2007
Language:
english
File:
PDF, 4.62 MB
english, 2007
12

Adaptive Idea Screening Using Consumers

Olivier Toubia and Laurent Florès
Journal:
Marketing Science
Year:
2007
Language:
english
File:
PDF, 4.65 MB
english, 2007
13

Erratum: Bayesian Estimation of Bid Sequences in Internet Auctions Using a Generalized Record-Breaking Model

Journal:
Marketing Science
Year:
2007
Language:
english
File:
PDF, 531 KB
english, 2007
14

Back Matter

Journal:
Marketing Science
Year:
2007
Language:
english
File:
PDF, 902 KB
english, 2007
15

Front Matter

Journal:
Marketing Science
Year:
2007
Language:
english
File:
PDF, 2.81 MB
english, 2007
18

Editorial: Thanks to the Many Individuals Who Make Publication of "Marketing Science" Possible

Steven M. Shugan
Journal:
Marketing Science
Year:
2007
Language:
english
File:
PDF, 986 KB
english, 2007
19

Representation and Inference of Lexicographic Preference Models and Their Variants

Rajeev Kohli and Kamel Jedidi
Journal:
Marketing Science
Year:
2007
Language:
english
File:
PDF, 3.93 MB
english, 2007
20

Deconstructing Each Item’s Category Contribution

Kalyanam, Kirthi, Borle, Sharad, Boatwright, Peter
Journal:
Marketing Science
Year:
2007
Language:
english
File:
PDF, 250 KB
english, 2007
21

Editorial: Thanks to the Many Individuals Who Make Publication of Marketing Science Possible

Shugan, Steven M.
Journal:
Marketing Science
Year:
2007
Language:
english
File:
PDF, 132 KB
english, 2007
22

Focus on Authors

Journal:
Marketing Science
Year:
2007
Language:
english
File:
PDF, 91 KB
english, 2007
23

Designing Price Contracts for Boundedly Rational Customers: Does the Number of Blocks Matter?

Lim, Noah, Ho, Teck-Hua
Journal:
Marketing Science
Year:
2007
Language:
english
File:
PDF, 240 KB
english, 2007