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Negative Political Advertising and Voting Intent: The Role of Involvement and Alternative Information Sources
Faber, Ronald J., Tims, Albert R., Schmitt, Kay G.Volume:
22
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1993.10673419
Date:
December, 1993
File:
PDF, 1.51 MB
english, 1993