Sense-making in business markets – the interplay between...

Industrial Marketing Management 2015 / 07 Vol. 48

Sense-making in business markets – the interplay between cognition, action and outcomes

Mattsson, Lars Gunnar, Corsaro, Daniela, Ramos, Carla
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Volume:
48
Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2015.03.003
Date:
July, 2015
File:
PDF, 427 KB
english, 2015
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