Processing and Retrieval of Inferences and Descriptive...

Journal of Advertising 1993 / 03 Vol. 22; Iss. 1

Processing and Retrieval of Inferences and Descriptive Advertising Information: The Effects of Message Elaboration

Gardial, Sarah Fisher, Schumann, David W., Petkus, Ed, Smith, Russell
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Volume:
22
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1993.10673394
Date:
March, 1993
File:
PDF, 1.49 MB
english, 1993
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