The Degree of Ad–Brand Incongruity and the Distinction...

The Degree of Ad–Brand Incongruity and the Distinction Between Schema-Driven and Stimulus-Driven Attitudes

Halkias, Georgios, Kokkinaki, Flora
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
43
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2014.891087
Date:
October, 2014
File:
PDF, 289 KB
english, 2014
Conversion to is in progress
Conversion to is failed