Determinants of social media adoption by B2B organizations

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Industrial Marketing Management 2015 / 5

Determinants of social media adoption by B2B organizations

Siamagka, Nikoletta-Theofania, Christodoulides, George, Michaelidou, Nina, Valvi, Aikaterini
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Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2015.05.005
Date:
May, 2015
File:
PDF, 524 KB
english, 2015
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