Choosing Competing Magazines for Tourism Advertising...

Choosing Competing Magazines for Tourism Advertising Programs Using a Net Revenue Approach

Woodside, Arch G., Reid, David M.
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Volume:
5
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1976.10672648
Date:
October, 1976
File:
PDF, 674 KB
english, 1976
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