New Product Diffusion with Influentials and Imitators

New Product Diffusion with Influentials and Imitators

Van den Bulte, Christophe, Joshi, Yogesh V.
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Volume:
26
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1060.0224
Date:
May, 2007
File:
PDF, 466 KB
english, 2007
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