Do consumers perceive three levels of luxury? A comparison...

Journal of Brand Management 2012 / 5 Vol. 19; Iss. 7

Do consumers perceive three levels of luxury? A comparison of accessible, intermediate and inaccessible luxury brands

De Barnier, Virginie, Falcy, Sandrine, Valette-Florence, Pierre
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Volume:
19
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2012.11
Date:
May, 2012
File:
PDF, 215 KB
english, 2012
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