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Volume 19; Issue 7
Main
Journal of Brand Management
Volume 19; Issue 7
Journal of Brand Management
Volume 19; Issue 7
1
Does counterfeiting affect luxury customer-based brand equity?
Gabrielli, Veronica
,
Grappi, Silvia
,
Baghi, Ilaria
Journal:
Journal of Brand Management
Year:
2012
Language:
english
File:
PDF, 174 KB
Your tags:
english, 2012
2
A comparison of the emotional and motivational aspects in the purchase of luxury products versus counterfeits
Penz, Elfriede
,
Stöttinger, Barbara
Journal:
Journal of Brand Management
Year:
2012
Language:
english
File:
PDF, 148 KB
Your tags:
english, 2012
3
Luxury consumption in the trade-off between genuine and counterfeit goods: What are the consumers’ underlying motives and value-based drivers?
Wiedmann, Klaus-Peter
,
Hennigs, Nadine
,
Klarmann, Christiane
Journal:
Journal of Brand Management
Year:
2012
Language:
english
File:
PDF, 276 KB
Your tags:
english, 2012
4
Do consumers perceive three levels of luxury? A comparison of accessible, intermediate and inaccessible luxury brands
De Barnier, Virginie
,
Falcy, Sandrine
,
Valette-Florence, Pierre
Journal:
Journal of Brand Management
Year:
2012
Language:
english
File:
PDF, 215 KB
Your tags:
english, 2012
5
Why the devil wears Prada: Consumers’ purchase motives for luxuries
Hudders, Liselot
Journal:
Journal of Brand Management
Year:
2012
Language:
english
File:
PDF, 197 KB
Your tags:
english, 2012
6
The impact of step-down line extension on consumer-brand relationships: A risky strategy for luxury brands
Magnoni, Fanny
,
Roux, Elyette
Journal:
Journal of Brand Management
Year:
2012
Language:
english
File:
PDF, 133 KB
Your tags:
english, 2012
7
Luxury and counterfeiting: Issues, challenges and prospects
Valette-Florence, Pierre
Journal:
Journal of Brand Management
Year:
2012
Language:
english
File:
PDF, 48 KB
Your tags:
english, 2012
8
Meta-luxury: Brands and the culture of excellence / Luxury strategy in action
Florence, Pierre Valette
Journal:
Journal of Brand Management
Year:
2012
Language:
english
File:
PDF, 56 KB
Your tags:
english, 2012
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