Volume 19; Issue 7

Journal of Brand Management

Volume 19; Issue 7

1

Does counterfeiting affect luxury customer-based brand equity?

Gabrielli, Veronica, Grappi, Silvia, Baghi, Ilaria

Journal:

Journal of Brand Management

Year:

2012

Language:

english

File:

PDF, 174 KB

english, 2012

2

A comparison of the emotional and motivational aspects in the purchase of luxury products versus counterfeits

Penz, Elfriede, Stöttinger, Barbara

Journal:

Journal of Brand Management

Year:

2012

Language:

english

File:

PDF, 148 KB

english, 2012

3

Luxury consumption in the trade-off between genuine and counterfeit goods: What are the consumers’ underlying motives and value-based drivers?

Wiedmann, Klaus-Peter, Hennigs, Nadine, Klarmann, Christiane

Journal:

Journal of Brand Management

Year:

2012

Language:

english

File:

PDF, 276 KB

english, 2012

4

Do consumers perceive three levels of luxury? A comparison of accessible, intermediate and inaccessible luxury brands

De Barnier, Virginie, Falcy, Sandrine, Valette-Florence, Pierre

Journal:

Journal of Brand Management

Year:

2012

Language:

english

File:

PDF, 215 KB

english, 2012

5

Why the devil wears Prada: Consumers’ purchase motives for luxuries

Hudders, Liselot

Journal:

Journal of Brand Management

Year:

2012

Language:

english

File:

PDF, 197 KB

english, 2012

6

The impact of step-down line extension on consumer-brand relationships: A risky strategy for luxury brands

Magnoni, Fanny, Roux, Elyette

Journal:

Journal of Brand Management

Year:

2012

Language:

english

File:

PDF, 133 KB

english, 2012

7

Luxury and counterfeiting: Issues, challenges and prospects

Valette-Florence, Pierre

Journal:

Journal of Brand Management

Year:

2012

Language:

english

File:

PDF, 48 KB

english, 2012

8

Meta-luxury: Brands and the culture of excellence / Luxury strategy in action

Florence, Pierre Valette

Journal:

Journal of Brand Management

Year:

2012

Language:

english

File:

PDF, 56 KB

english, 2012