A market segmentation approach to esteem and efficacy in...

Journal of Consumer Marketing 2012 / 01 Vol. 29; Iss. 1

A market segmentation approach to esteem and efficacy in information search

Bishop, Melissa, Barber, Nelson
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Volume:
29
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363761211193019
Date:
January, 2012
File:
PDF, 103 KB
english, 2012
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