Managing web site performance taking account of the contingency role of branding in multi‐channel retailing
Fortin, David, Carlson, Jamie, O'Cass, AronVolume:
28
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363761111181518
Date:
November, 2011
File:
PDF, 132 KB
english, 2011