Effective forms of market orientation across the business cycle: A longitudinal analysis of business-to-business firms
Frösén, Johanna, Jaakkola, Matti, Churakova, Iya, Tikkanen, HenrikkiLanguage:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2015.05.012
Date:
May, 2015
File:
PDF, 593 KB
english, 2015